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Med spa lead conversion: turn “how much is it?” into a booked consult

Most med spas and aesthetic clinics don't lack people asking. What they lose is the step between the first message and the booking. This guide covers where leads usually stall and practical ways to close the gap, with or without Sunny.

Where leads stall

  • The reply comes late. A DM at 11pm is answered the next afternoon, after they've booked somewhere else.
  • “It depends on your skin.” An honest answer, but it gives them no number to weigh, so they put it off.
  • They don't know which treatment fits. People who don't know what to choose tend to choose nothing.
  • Nobody keeps track. Who asked, about what, and whether anyone followed up is spread across inboxes and phones.
A woman checking her phone on her sofa in the evening
A prospective patient's question can arrive in the evening, after the front desk has closed.

Reply in minutes, including after hours

Interest is highest the moment someone asks. Cover the busy hours for messages (evenings and weekends), keep quick replies for the common questions, and have one link that works any time, even when the front desk has gone home.

Answer “how much?” with a range and a reason

An exact quote needs an exam. But a range from your menu, with the usual number of sessions and why, is far more useful than “it depends”. Say that the provider sets the final plan and price at the visit. They get a number to weigh, and no surprise when they arrive.

A clinic owner photographing a printed treatment price list on her desk with her phone
The clinic's own treatment menu and prices are the basis for Sunny's estimates.

Let them see what you see

People book with more confidence once they see what you mean: the areas of breakouts, pigmentation or pores on a photo of their own face, then the treatments on your menu for those areas. Staff can do this from photos patients send, or an online consultation can do it any time.

One link for your bio, ads and texts

A PDF price list leaves patients guessing which treatment they need. One consultation link in your Instagram bio, Google Business Profile, ads and message replies sends every path to the same place, and makes it measurable.

A short playbook for “how much is it?” messages

  1. Reply within 5 minutes during opening hours, by name.
  2. Ask one thing first: what's the main concern?
  3. Give a range from your menu, with the usual number of sessions for that concern.
  4. Offer two times, not “when works for you?”.
  5. Log the name, number, concern and status in one place.
  6. If there's no answer, follow up once the next day.

Measure from message to visit

Count three numbers each week: how many asked, how many booked, how many came in. A booking code lets you trace every visit back to where it started. Without these three, it's hard to tell whether the ads, the replies or the schedule need fixing.

Hand hot leads to staff with context

When a lead books, your team should see what they asked about and what they were told, so the first call picks up where the conversation ended instead of starting over.

Where Sunny helps, and where it doesn't

  • Helps: Sunny talks with prospective patients on video any time, from your clinic's link. She looks at three photos, shows findings on their own photo, gives a price range from your menu, and sends the booking to your clinic's WhatsApp, or by SMS in the US and Australia, with an SNY code. The dashboard records every lead.
  • Doesn't: Sunny doesn't make content, run ads, send drip campaigns, answer your phone or replace your provider. The final plan and price are always yours.
  • Price: $299 · €199 · £199 · A$349 per outlet per month, with no count of consultations.

Illustrative photos generated with AI; these are not patients or customer clinics.

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